醋酐的生产技术及国内外市场分析

本文介绍了醋酐的生产技术,分析了国内外醋酐的生产消费现状及发展前景,提出了发展我国醋酐生产的建议。     

Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: The influence of luxury restaurant attachment,emotional ambivalence,and luxury consumption goals

The purpose of this research is to examine how consumers’ attachment to luxury restaurants and their emotional ambivalence contribute to their reservation session abandonment during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the moderating effect of luxury consumption goals (e.g., self-presentation motives, status consumption, and need for uniqueness) is examined. A total of 408 participants completed questionnaires, and the results reveal that luxury restaurant attachment significantly influences consumers’ emotional ambivalence, which in turn causes them to not complete their reservation sessions. Furthermore, the moderating effects of status consumption and need for uniqueness are supported.     

Fashionable hospitality: A natural symbiosis for Hong Kong's tourism industry?

Despite the well-accepted synergy between shopping and tourism, co-branding between hotels and retail brands has not been realized by either academia or practitioners. Considering the international recognition of retail brands, hotel and retail co-branding may be a sustainable competitive advantage, especially in shopping destinations such as Hong Kong. Using a one-shot cross-sectional design, this study investigated potential consumer reactions and preferences about likely hotel and retail co-branding in Hong Kong and mainland China. Findings indicated several opportunities as well as threats for hotels and retail brands as well as the need to understand specific markets, especially mainland Chinese before venturing into hotel and retail co-branding. Practical implications and future research suggestions are provided.     

场景式消费酒店的顾客住宿动机与体验价值研究

近年来场景式体验消费推动了传统功能型酒店转型升级,新业态的实践发展值得理论研究关注。本文以杭州滨江奥体亚朵S网易严选酒店的网络点评为样本,研究了顾客的住宿动机与住宿体验价值。结果发现:(1)驱动顾客选择场景式消费酒店的8种具体动机有舒适友好、便捷高效、品质保证、经济实惠、社交归属、价值认同、氛围格调、求新求异,并可归类为三大动机层次功能性动机、享乐性动机、社会性动机以及两大动机类别基础性动机、延伸性动机,以此构成“洋葱式”住宿动机模型;(2)顾客的体验价值由基本保障、性价比高、位置便捷、设施舒适、服务友好、品牌属性、场景氛围、场景载体、场景感受9个子维度,功能价值、享乐价值、场景价值3个次维度以及一般性体验价值、独特性体验价值2个主维度构成;(3)不同动机类型顾客关注的体验价值各有侧重点,“功能性动机”顾客首要关注“功能价值”,“享乐性动机”顾客首要关注“享乐价值”,“社会性动机”顾客首要关注“场景价值”。本文对场景式消费酒店的管理经营具有启示意义。     

Effect of Consumption Emotion on Hotel and Resort Spa Experience

Very few studies focus on the behavior of hotel and resort spa customers in China. Hence, this research proposes a model for testing the impact of spa service quality, positive and negative consumption emotions, and hedonic and utilitarian perceived value on the behavioral intentions to visit a spa. The valid sample comprised 487 customers of five-star hotel/resort spas in China. Data were obtained from the self-administered survey answered by respondents constituting the sample. This study identified the vital function of consumption emotion, especially positive emotion dimension. The results indicated the mediating influence of positive emotion on connecting service quality and creating the perceived value of consumers as well as behavioral intention in the hotel and resort spa context.     

中国奢侈品消费的动因分析

随着当前我国奢侈品消费人数的不断攀升及奢侈品消费金额的不断提高,中国的奢侈品消费从整体上看未富先奢的局面已经出现。其大致可分为两类：一类是传统奢侈品的消费,消费人群主要集中在超富裕阶层;另一类是新奢侈品的消费,消费人群是中产阶级和白领。从影响我国消费者奢侈品消费的主要动机来看,人际性消费是影响我国奢侈品消费的主要动机,其中符号性消费是影响我国当前奢侈品消费的首要因素。符号性消费、从众性消费与人情消费都属于非理性的消费行为,促使我国奢侈品消费呈现出一种非理性状态。因此．应大力倡导理性消费．同时也要抓住契机。加大宣传营销力度与创新．树立自己的民族奢侈品牌,更好地发施我国经济     

When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

Abstract

Parents play a critical role in promoting fruit and vegetable consumption, for eating patterns established early in life tend to persist into adulthood. Despite this, the factors that facilitate or inhibit parents’ capacity to socialise fruit and vegetable consumption into their children’s daily diets remain poorly defined. Thirty-eight semi-structured interviews with residents, allied healthcare professionals, community leaders, community programme leaders and a local government leader living or working in two low socioeconomic suburbs were consequently conducted to ascertain factors exogenous and endogenous to the family unit that shaped parental food socialisation practices. Budgetary and time constraints emerged as exogenous factors that constrained fruit and vegetable socialisation. Constraining effects were also found for a range of endogenous factors, including commensal experiences, children’s food fussiness and the feeding styles employed by parents. As such, while many caregivers may wish to socialise fruit and vegetable consumption into their children’s daily diets, their capacity to do so is often inhibited by factors beyond their volitional control. Failure to take heed of these factors could therefore result in the development of social marketing campaigns that are ineffective at best or give rise to unintentionally harmful outcomes at worst.